Why Should You Use Animated Video to Promote Your Business ?
An Increasingly Important Part of Your Business’s Online Presence
Animated Videos are a great way to get your message across. They can explain any concept and are not limited by the confines of ‘reality’. They can both inform and entertain, be bold or subtle and enhance an existing brand or be a flagship in establishing a new one. With online video now being an expected area of content by many users, businesses who do not take advantage of this powerful medium could soon find themselves at a distinct disadvantage compared to their market competition.
Improve Your Search Ranking
Google and the major Search Engines love Animated Video ! They consider it as ‘Multimedia’ content and score it highly. Multimedia creates a 157% increase in organic traffic from Search Engine results pages and over 90% of all online experiences start with search results. So well thought out Mulitimedia content included in your Business’s online presence is a must.
Increase Online Engagement and Web Traffic
The time users spend watching Video content out weighs the time they spend reading text online by 4 - 1 and according to Forbes over 60% of Consumers say that watching a Marketing Video online has influenced their decision to make a purchase. Coupled with the boost to Search Engine results the advantages of Video content are clear to see.
Educate Your Audiences While Entertaining Them
Animated Videos are extremely good at explaining a concept, product or brand value without boring viewers. They can quickly get your message across using moving images, words and audio that is delivered in a pleasing way, which creates understanding and a true connection with your audience.
Increase Website Conversions by up to 80%
Video content has been proven to increase website conversion rates. By quickly increasing a user’s undertanding of a product or service it can promote a positive reaction, leading to increased sales and engagments. Well placed and informative Video that stimulates consumers can have a dramatic effect on your business.
Stand Out on Social Media
Video content on Social Media platforms is King. It grabs attention and if creatively well considered will make you stand out from the crowd. Social Media sites are competitive and rapidly updated places and creating an instant impact is key to your commercial message being delivered. ‘Shares’, ‘Likes’ and click through’s are an enormous driver of website traffic, it’s ‘word of mouth’ advertising online and worldwide.
Animated Content is Less Costly Than Live Action Video
The costs of producing animated content is far less than full blown live video productions. All content is created in house, often by a single designer. There is normally no need for Actors, Camera crews, Production teams, locations and the large costs that they incure. For a cost effective way of including Video content in your Marketing strategy, Animation cannot be beaten.
It’s Easier to Update and Grow with Your Business
Animations and live action video’s will inevitably need updating or expanding at some point. The advantage of Animations is that you don’t need to pay for costly re-shoots or negotiate unforeseen hurdles that can inhibit video productions. Products can be replaced, wording altered, look and feel reworked and new chapters added, in a non-destructive way that can grow and evolve with your business.
Animated Videos Provide Sensory and Emotional Experiences That Create a Lasting Impression
Animated Videos stimulate Visual, Auditory and Emotional areas of the brain. Most of us have fond memories of cartoons and animated films from our childhood. Animated Videos touch on these, creating pleasurable and memorable experiences that create a lasting impression.